About Safir Anand

Safir Anand is a senior partner and head of Trademarks, Commercial and Contractual IP at Anand and Anand, with over 25 years of experience in providing advice on strategy, business models, marketing as well as commercial insights, blended with an astute understanding of IP law that encompasses IP protection, IP enforcement, IP agreements, licensing, franchising, monetisation and due diligence. Safir has worked throughout his career to explore facets of monetisation, fine-tuned the concept of returns of advertising, created industry-level specialisations for the firm, worked with clients’ R&D teams for product development and personally created product prototypes, and very recently co-set up a COVID fund for artisans in the country.