The Trademark Act governs trade marks in Taiwan.
Taiwan has had service marks and goods marks in the past, but these now fall under the umbrella of trade marks. Certification marks, collective marks and collective trade marks also exist. There is no stipulation or clear definition in the law regarding what makes a mark famous, nor is there a specific law directed to trade dress, although this is briefly provided in the Goods Labelling Act and the Fair Trade Act. Rights in trade marks are provided under statutory law, but are often better delineated by various court decisions.
Taiwan has no specific marks that are protected by statute in a way differently to ordinary marks.
Taiwan protects marks that are famous outside Taiwan but are not yet in use or registered in Taiwan.
The term of trade mark protection is ten years (Article 33(1) of the Trademark Act). The trade mark owner may renew the trade mark registration before the term expires (Article 34(1)), if the request is made within six months before the expiry of the period of registration. The request for renewal of registration may also be made within six months after the expiry of the period of registration, but the renewal fee is then doubled (Article 34(1)).
Where goods have been put on the domestic or foreign market under a registered trade mark (domestic registered trade mark) by the trade mark owner or with their consent, the trade mark owner is not entitled to claim further trade mark rights (rights to the domestic registered trade mark) for such goods, unless such claim is to prevent the condition of the goods from being changed or impaired after they have been put on the market, or if there is another reasonable ground (Article 36(2) of the Trademark Act).
There is no specific symbol that trade mark owners should use to denote that a mark is registered, but the registrant may use their desired symbol or an international symbol (eg, ®) to denote the registration (Article 35(3) of the Trademark Act). Likewise, although there is no express provision regarding TM, it can be deduced from Articles 30(1)(12) and 35(3) that registrants may assert common-law rights in the mark by use of the symbol.
No specific procedures, requirements or restrictions apply to assigning a trade mark. The trade mark assignor and assignee can enter into a verbal or written trade mark assignment agreement. However, trade mark assignment agreements are generally made in writing.
No special requirements or restrictions are applicable to licensing a trade mark to a licensee, who has no locus standi to claim against any third party, unless it is registered at the trade mark office (Article 39(2) of the Trademark Act). Any kind of licence is permissible, but the three usual types are exclusive licence, non-exclusive licence and sole licence, which differs from an exclusive licence in that it allows use, whereas an exclusive licence does not.
The assignment of a trade mark registration (registered trade mark) needs to be recorded at the trade mark office in order to win a locus standi against any third party. Although the assignment is effective even without official recordal, the new owner may only claim rights against the assignor (Article 42). Typical risks during the gap between the assignment taking place and its official recordal are:
There are no other requirements that must be met for a licence or assignment to be valid.
It is possible to assign an application for a trade mark or grant a licence in relation to it during the application process. In addition, Taiwan does not distinguish between applications based on use and applications based on an intent to use.
A trade mark – including the trade mark itself, the trade mark registration and rights to the trade mark – can be given as a security or assigned by way of security (Article 44(2) of the Trademark Act). A trade mark can be the subject of a pledge (pledge of rights) (Articles 44, 45, 46(1), 92 and 93(1)(5) of the Trademark Act and Article 900 of the Civil Code). A trade mark can be levied in execution (Articles 28(1) and 46(1) of the Trademark Act).
A trade mark registration must be obtained in order to gain exclusive rights to the trade mark; however, exclusive rights to a well-known trade mark may be acquired merely by using the trade mark. A registered, well-known trade mark is protected by trade mark law, but an unregistered well-known mark is better protected by fair trade law. Specifically, although an unregistered well-known trade mark can stop or cancel an identical trade mark registration, trade mark rights may only be enforced after registration.
Generally, a trade mark consisting of, or containing, a generic or descriptive term or design cannot be registered or must provide a disclaimer, unless it has obtained a secondary meaning (acquired distinctiveness). This applies to trade dress or 3D trade marks where the Intellectual Property Office asks the applicant to show its secondary meaning or acquired distinctiveness before it may be registered. There might be a slight deviation for a certification, collective mark or collective trade mark because the geographical name (name for a place of origin) serves only to certify the place of origin of the goods or services.
There is a trade mark register, which is publicly available. Different types of registers do not exist in Taiwan.
It is normal practice for large or international companies to search for prior trade marks before applying to register a trade mark, partly because the filing fees are low. Small and medium-sized companies would like the Intellectual Property Office to cover both the search and registration functions. Search resources include the following.
The term of registration is ten years. The trade mark owner may renew the registration after the term has lapsed. However, the request for renewal must be made and the fee must be paid as a doubled amount within six months from the day following the date of expiry of the trade mark registration period.
Taiwan has no system of updating or refreshing registrations.
There are various requirements for registration of a trade mark, including that the submission of an application to the trade mark office needs a petition and trade mark specimens (see Article 19(1) of the Trademark Act).
Refusing Registration
Registration can be refused (see Articles 29(1), 29(3), 30(1) and 30(4) of the Trademark Act) on the following absolute and relative grounds:
Applicants
Trade marks may be registered by domestic and foreign natural persons, legal persons (eg, companies, limited partnerships, corporations, foundations, associations, societies), groups (eg, businesses such as partnerships and sole proprietorships, factories, private schools, private hospitals) or government authorities/agencies (eg, the Ministry of Economic Affairs, public schools, public hospitals).
Any domestic and foreign legal persons, groups or government authorities/agencies that are competent to certify another person’s goods or services can register a certification mark (see Article 81(1) of the Trademark Act). Any domestic and foreign associations, societies or any other groups that qualify as a legal person (corporations with legal status) may register a collective mark (see Article 85 of the Trademark Act).
Other Aspects Protected as a Trade Mark
Under Article 18(1) of the Trademark Act, words, devices, symbols, colours, three-dimensional shapes, motions, holograms, continuous patterns, odours, positions and any combination of the above can be registered and/or protected as a trade mark.
Other Rights
The Taiwan legal system recognises other rights to signs or source-identifiers besides trade marks, such as:
Multi-class Applications
Taiwan allows multi-class applications.
Taiwan’s legal system does not have a requirement that an applicant use its mark in commerce before the registration is issued.
The registration of series trade marks is not permitted.
The trade mark office does not consider the existence of prior rights in its examination of an application for registration.
Third parties have no right to participate during the registration procedure.
It is possible to revoke, change, amend or correct (or otherwise change) an application for a trade mark during the process of registration.
It is possible to divide a trade mark application. The applicant must submit a written request for division of the trade mark application to the trade mark office.
If the applicant provides incorrect information in connection with a trade mark application or other filing, the trade mark registration would be revoked. The trade mark office can decide such issues first.
Absolute grounds for refusal of a trade mark registration include:
Generally, a trade mark consisting of, or containing, a generic or a descriptive term or design cannot be registered. In principle, a trade mark containing a generic or a descriptive term or design can be registered only if a disclaimer is made by the applicant. In addition, a trade mark consisting of, or containing, a descriptive term or design can also be registered if the descriptive term or design has obtained a secondary meaning (acquired distinctiveness).
Remedies against a trade mark office decision proceed sequentially, by:
Taiwan does not participate in the Madrid system.
Opposition to a trade mark registration shall be filed within three months of the date of publication of registration (Article 48(1)). The period of examination for an opposition against a trade mark registration is around five months.
The legal grounds for filing an opposition to a trade mark registration (Article 48(1)) include, in addition to those mentioned in 4.9 Refusal of Registration:
Taiwan recognises dilution as a ground to oppose a trade mark registration or to prevent use of a mark in a lawsuit.
Any person may file an opposition (Article 48(1) of the Trademark Act). Representation is not necessary for opponents or opposers that have a residence or business office in Taiwan, but opponents or opposers that do not have such residence or business place in Taiwan do require representation.
Fees for filing an opposition include an official fee of TWD4,000 per class and an attorney fee of about TWD25,000 for an average case.
The opposition procedure typically consists of:
Legal remedies against the decision of the trade mark office regarding an opposition are, sequentially:
Trade mark registration shall not be cancelled (or revoked) on the grounds prescribed in Article 63(1)(2) of the Trademark Act if the trade mark owner has commenced or resumed the use of the trade mark before the cancellation is filed, unless such use was commenced or resumed within the three months before the cancellation is filed because the trade mark owner became aware that the cancellation would be filed (Article 63(3) of the Trademark Act). There is no statutory time period for filing cancellation actions.
Remedies available for cancellation (revocation) of a trade mark include:
Reasons for the cancellation (revocation) of a trade mark include:
Any person may file a cancellation/revocation, and the trade mark office may also initiate cancellation proceedings ex officio (Article 63(1) of the Trademark Act). There are no particular admissibility (standing) requirements (eg, legal or commercial interest) for initiating cancellation proceedings in Taiwan.
Cancellation/revocation actions can be brought before the trade mark office (Article 63(1) of the Trademark Act). They cannot be brought before IP courts or civil courts.
A partial cancellation/revocation is possible (Article 63(4) of the Trademark Act). Specifically, where grounds for cancellation exist only in respect of some of the designated goods or services of the registered trade mark, the registration may be cancelled in respect of those goods or services (Article 63(4) of the Trademark Act).
Amendments are possible in cancellation/revocation proceedings, under certain circumstances.
For the trade mark device, no amendments shall be made to the design or device after the trade mark has been registered (Article 38(1) of the Trademark Act). Therefore, amendments to the design or device of the trade mark are also not possible in cancellation proceedings.
For goods or services, no amendments shall be made to the designated goods or services after the trade mark has been registered, unless such amendment is a restriction of the designated goods or services (Article 38(1) of the Trademark Act). Therefore, amendments to goods or services are possible in cancellation proceedings, if it is a restriction of the designated goods or services requested before a decision for the cancellation proceedings is rendered (Article 38(2) of the Trademark Act).
The owner of a registered trade mark may request the trade mark office to divide the registration into two or more registrations by distributing the designated goods or services included in the original registration among divisional registrations (Article 37 of the Trademark Act). This shall be requested before a decision for the cancellation proceedings is rendered (Article 38(2) of the Trademark Act).
Trade mark cancellation/revocation actions and trade mark infringement actions are not heard together, with the former being heard by the trade mark office, and the latter by the court (the Intellectual Property Court, in principle). Nevertheless, the alleged infringer may defend that the trade mark registration of the trade mark owner shall be cancelled, and file a cancellation against the trade mark registration with the trade mark office at the same time. The court, however, shall decide on the alleged infringer’s defence by itself. Specifically, it does not need to suspend the action, and the decision of the trade mark office is also not binding on it (Article 16(1) of the Intellectual Property Case Adjudication Act).
The court may render a judgment in the infringement action before or after the trade mark office renders a decision in the cancellation action. It does not need to suspend the action and wait for the decision of the trade mark office, and may also deliver its own viewpoints or reasons.
Since the court’s opinions in a judgment in the infringement action are an important reference or guidance for the trade mark office, while a decision on the cancellation action of the trade mark office might only be taken into consideration by the court, if the judgment and office decision have overlapping issues related to grounds for cancellation, the office decision always comes out after the judgment.
If a mark would make the public mistake or misbelieve the nature, quality or place of origin of goods or services, the public may file an opposition against the trade mark registration based on fraudulent filing (Articles 30(1)(8) and 48(1) of the Trademark Act).
If a mark would make the public mistake or misbelieve the nature, quality or place of origin of goods or services, the interested party may file for invalidation against the trade mark registration (Articles 30(1)(8) and 57(1) of the Trademark Act).
If a registered mark would make the public mistake or misbelieve the nature, quality or place of origin of goods or services when actually used, the public may file for cancellation against the trade mark registration (Articles 63(1)(5) of the Trademark Act).
The Trademark Act requires trade mark claims to be brought within two years from the date on which the trade mark owner becomes aware of the trade mark infringement and the person liable for the trade mark infringement. However, trade mark claims may not be brought after ten years from the time of the trade mark infringement.
For the owner of a registered trade mark, actions available to pursue infringement include:
For the owner of an unregistered well-known trade mark, actions available to pursue infringement include to demand:
The owner of an unregistered general trade mark has no trade mark rights under the Trademark Act or the Fair Trade Act, so no actions are available to pursue the use of its trade mark by another person.
The necessary parties to an action for infringement are:
The circumstances in which a third party who is not the trade mark owner can file an action for infringement include:
Within the scope of the licence, a licensee (exclusive or non-exclusive) may file an action for infringement in its own name when its trade mark rights (exclusive rights) are infringed (Article 39(4) of the Trademark Act). It is not possible for a trade mark owner to take any action to stop infringement before its trade mark is registered, unless the trade mark is well known.
The Taiwan legal system generally permits representative or collective actions (such as class actions), including in trade mark proceedings. Multiple parties that have common interests may appoint one or more persons from themselves to sue or to be sued in the interests of appointing and appointed parties (Article 41(1) of the Code of Civil Procedure and Article 1 of the Intellectual Property Case Adjudication Act).
Disputes arising from property rights (including trade mark rights) where the amount or value of the disputed subject is less than TWD500,000 shall be subject to mediation by court before an action is initiated (Article 403(1)(11) of the Code of Civil Procedure). Formal demand letters or warning letters are popular, but are not formally required.
To initiate an action, a complaint submitted to the court must state specific details, including:
The complaint shall be plausible (Articles 249(3), 449bis and 502(2) of the Code of Civil Procedure). There are no special provisions for trade mark litigation proceedings that differ from those for non-intellectual property litigation proceedings. It is possible to supplement pleadings with additional arguments. Whenever the presiding judge considers that the preparation for oral argument has not been completed, they may order the parties to submit a supplementary pleading or response of full details within a specified period, and may also order them to state or declare in detail the evidence used for a specific matter (Article 268 of the Code of Civil Procedure and Article 1 of the Intellectual Property Case Adjudication Act).
Various courts have jurisdiction to hear trade mark matters.
Civil Litigation
Criminal Litigation
Administrative Litigation
Special provisions concerning the appellate procedure for trade mark proceedings mainly involve the jurisdiction. The courts with jurisdiction to hear an appeal in trade mark proceedings are as follows.
For civil litigation
For criminal litigation
For administrative litigation
Decisions of the trade mark office are not binding on the courts trying an infringement action (Article 16(1) of the Intellectual Property Case Adjudication Act). For example, when the trade mark owner (plaintiff) initiates a trade mark infringement action before the Intellectual Property Court and the alleged infringer (defendant) files an opposition or invalidation against the registration of the plaintiff’s trade mark, the trade mark office's decision to revoke or invalidate the trade mark registration based on the similarity of trade marks and similarity of goods or services before the Intellectual Property Court renders that a judgment on the infringement action is not binding on the Intellectual Property Court.
The Intellectual Property Court may still find that the plaintiff’s trade mark is not similar to another person’s registered trade mark, or that the designated goods or services of the plaintiff’s trade mark are not similar to those of another person’s registered trade mark, so that the registration of the plaintiff’s trade mark shall not be revoked or invalidated.
A potential defendant may institute declaratory judgment proceedings – ie, an action for a declaratory judgment confirming the non-existence of claims regarding trade mark infringement – in order to protect itself. The trade mark owner may petition to submit a bond for a provisional attachment or injunction, normally in the amount of one third of its claim, while the defendant may petition to lift the provisional attachment or injunction by submitting a counter bond, normally in the full amount of the claim.
There are no special procedures, remedies or statutes addressing counterfeit marks.
The special procedural provisions for trade mark proceedings are:
While it is not necessary for the plaintiff to establish that the defendant has used the sign as a trade mark, it is possible for the defendant to establish that it has not used the sign as a trade mark (eg, purely descriptive use). The burden of proof rests on the defendant (Articles 36(1)(1) and 36(1)(2) of the Trademark Act).
The main factors to be considered in determining whether the use of a sign constitutes trade mark infringement (ie, where it is likely to cause confusion or mistakes among the relevant consumers) include:
No other trade mark claims may be brought in Taiwan.
When a trade mark owner holds a registration, it is presumed that the trade mark owner has trade mark rights.
The main defences against trade mark infringement include:
Under the Taiwan legal system, a party to a trade mark matter can obtain relevant information and evidence from the other party or a third party by way of perpetuation of evidence. Specifically, whenever it is likely that evidence may be destroyed or that its use in court may become difficult, or with the consent of the opposite party, the party may move the court for perpetuation of such evidence.
Where necessary, the party who has legal interests in ascertaining the status quo of a matter or object may move for expert testimony, inspection or perpetuation of documentary evidence (Article 368(1) of the Code of Civil Procedure and Article 1 of the Intellectual Property Case Adjudication Act).
Where no action on the merits has been initiated, a motion for perpetuation of evidence shall be made before the court where the action is to be brought. Where the action has been initiated, such a motion shall be made before the court where the action is pending (Article 18(1) of the Intellectual Property Case Adjudication Act).
Expert testimony and/or surveys are permissible as evidence in actions, including trade mark actions. In making a judgment, and taking into consideration the entire import of the oral argument and the result of evidence investigation, the court shall determine the facts by discretional evaluation (Article 222(1) of the Code of Civil Procedure). Expert testimony and surveys as evidence shall be investigated in the proceedings and taken into consideration by the court when making a judgment, but are not binding on the court.
Trade mark infringement is a criminal offence in Taiwan (Articles 95–97 of the Trademark Act). It may arguably constitute an administrative offence before the Fair Trade Commission (FTC), so that the trade mark owner may petition the FTC to require the offender to affix a distinguishing indication to avoid the likelihood of confusion regarding the origin of goods or services (Article 22(4) of the Fair Trade Act). A criminal procedure for a trade mark infringement offence typically includes:
The typical costs for bringing an infringement action to conclusion in the first instance include court fees for the first instance of civil litigation (eg, trade mark infringement action), which can be calculated by using a calculating programme.
Because there are no discovery proceedings, attorney fees are relatively small compared to the major industrial countries. For an average case, attorney fees can be kept under USD30,000. Since the politicians keep the country going in wrong directions, resulting in an over-saturated domestic legal market, quite a few cases are handled for each instance under TWD80,000.
The losing party is responsible for paying court fees (Article 78 of the Code of Civil Procedure). The parties are responsible for paying their own attorney fees; specifically, the losing party is not required to reimburse the prevailing party for their attorney fees.
Interim or preliminary injunctions are available, and include provisional attachments, provisional injunctions and injunctions maintaining a temporary status quo.
The requirements of interim or preliminary injunctions are as follows.
Provisional Attachments
For provisional attachments, a creditor may apply for a provisional attachment with regard to a monetary claim or a claim changeable into a monetary claim for the purpose of securing satisfaction of a compulsory execution (Article 522(1) of the Code of Civil Procedure). No provisional attachment shall be granted unless it is impossible or extremely difficult to satisfy the claim by a compulsory execution in the future (Article 523(1) of the Code of Civil Procedure).
Provisional Injunctions
For provisional injunctions, a creditor may apply for a provisional injunction with regard to non-monetary claims for the purpose of securing satisfaction of a compulsory execution (Article 532(1) of the Code of Civil Procedure). No provisional injunction shall be granted unless it is impossible or extremely difficult to satisfy the claim by a compulsory execution in the future due to a change in the status quo of the claimed subject (Article 532(2) of the Code of Civil Procedure).
Injunctions Maintaining a Temporary Status Quo
For injunctions maintaining a temporary status quo, wherever necessary for the purpose of preventing material harm, imminent danger or other similar circumstances, an application may be made for an injunction maintaining a temporary status quo with regard to the disputed legal relationship (Article 538(1) of the Code of Civil Procedure). A ruling for an injunction maintaining a temporary status quo may only be issued where the disputed legal relationship may be ascertained in an action on the merits (Article 538(2) of the Code of Civil Procedure).
Taiwan permits monetary remedies.
Taiwan permits a remedy of impoundment or destruction of infringing products.
See 8.10 Costs of Litigating Infringement Actions.
A trade mark owner cannot seek relief without notice to the defendant. The court will issue an official notice to the other party under all circumstances.
Generally, a prevailing defendant does not have any rights or remedies, such as being reimbursed for attorneys’ fees. The court decision will make non-infringement clear in the decision, but is not likely to order declaration of non-infringement in any other medium.
The Taiwan legal system provides for customs seizure of counterfeits but not parallel imports. The import or export of counterfeits is illegal anyway under Taiwanese trade mark law, but parallel import is legal due to the international exhaustion of trade mark rights under Taiwanese trade mark law (Article 36(2) of the Trademark Act). The customs seizure procedure for counterfeits typically includes:
There are not different types of remedies for different types of trade marks.
The defendant may always settle the case before the case is decided. The defendants can present themselves at any time through their own strategic reasoning, and shall present when the court tries or considers it necessary for settlement (Article 378 of the Code of Civil Procedure). The court may seek settlement at any time irrespective of which phase the proceedings have reached, with a commissioned judge or an assigned judge being authorised to do so (Article 377(1) of the Code of Civil Procedure).
Where both parties are close to agreeing terms for a settlement, they may move the court, the commissioned judge or the assigned judge to make a settlement proposal within the scope specified by the parties (Article 377bis(1) of the Code of Civil Procedure).
Alternative dispute resolution is compulsory for some disputes (Article 403 of the Code of Civil Proceedings), but it is neither a common nor compulsory element of settling a trade mark case in Taiwan, although parties or the court may make an effort to do so.
Other court proceedings (eg, administrative litigation proceedings for opposition, invalidation or cancellation before the Intellectual Property Court) have no influence on the current court proceedings (eg, infringement proceedings before the Intellectual Property Court). The court trying the infringement case may determine by itself whether a trade mark registration shall be revoked, invalidated or cancelled, and need not suspend the infringement action and wait for the judgment of the court trying the opposition, invalidation or cancellation case (Article 16(1) of the Intellectual Property Case Adjudication Act). Nevertheless, if both proceedings are pending before the Intellectual Property Court, it tends to deliver harmonised reasoning.
The first appeal (second instance) normally takes between six months and one year, and the second appeal (third instance) normally takes about one year.
Special provisions concerning the appellate procedure for trade mark proceedings mainly involve jurisdiction. The courts with jurisdiction to hear an appeal in trade mark proceedings are as follows.
Civil Litigation
Criminal Litigation
Administrative Litigation
For civil cases, there are both factual and legal reviews in the second instance (first appeal), and it is a kind of successive instance. Specifically, the parties may present additional means of attack or defence, including additional arguments or defences, additional facts or additional evidence. The appellate court, however, does not review evidence that was presented and investigated in the first instance; nor does it review arguments, defences or facts that were presented and investigated in the first instance, if no additional evidence is presented in the second instance (Article 447(1) of the Code of Civil Procedure and Article 1 of the Intellectual Property Case Adjudication Act). In the third instance (second appeal), there is only legal review.
There are also both factual and legal reviews in the second instance (first appeal) in criminal cases, and it is a kind of repetitive instance. Specifically, the parties may present additional means of attack or defence, including additional arguments or defences, additional facts or additional evidence. The appellate court also reviews arguments or defences, facts or evidence that were presented and investigated in the first instance (Article 364 of the Code of Criminal Procedure and Article 1 of the Intellectual Property Case Adjudication Act). In the third instance (second appeal), there is only legal review.
For administrative litigation, there is only legal review in the second instance (appeal).
A trade mark can also be protected by copyright (eg, in the case of a logo) or patent (eg, design patent). A trade mark is conceptually a special trade dress.
A trade mark may also be protected by industrial design laws (eg, design patents or trade dress).
Rights of publicity or personality do not interact with trade mark rights in Taiwan.
Taiwan's Fair Trade Act affects trade marks.
This is not applicable in Taiwan.
This is not applicable in Taiwan.
This is not applicable in Taiwan.
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email@deepnfar.com.tw www.deepnfar.com.twTaiwan Intellectual Property Office (TIPO) to Mark 2022 World Intellectual Property Day with Intellectual Property Rights (IPR) Symposium for SMEs
April 26th is World Intellectual Property Day. Since 2001, countries all over the world have been marking this day by organising special events around a general theme set by the World Intellectual Property Organization (WIPO). The events are aimed at raising awareness of how IPR can drive innovation and support creativity. WIPO’s theme for 2022 is “IP & SMEs: Taking your ideas to market”.
In celebration, TIPO is teaming up with the Small and Medium Enterprise Administration (SMEA) to organise a symposium entitled “Intellectual Property Rights and SMEs: When Creativity Enters the Market, Dreams are Realized”. Small and medium-sized enterprises from all over Taiwan will be invited to take part in the symposium on April 26th, where they will have the opportunity to discuss a variety of issues pertaining to IPR; ie, patents, trade marks, copyright and trade secrets. The SMEA has also asked industry experts to give talks on how SMEs can enter a market and thrive. TIPO hopes that, through the symposium, SMEs will gain a better understanding of IPR, allowing them to boost their competitiveness.
Fast-Track Trade Mark Examination Programme Fully Implemented on 1 May 2021
TIPO conducted a pilot run for a fast-track trade mark examination programme on 1 May 2020. More than 49,000 fast-track trade mark applications had been filed as of February 2021. On average, the number of fast-track applications filed per month accounted for about 60% of the number of new applications filed, showing that applicants have fully understood the fast-track mechanism and made good use of it.
TIPO hopes that the fast-track programme will encourage applicants to utilise the e-filing system, use the names of the designated goods or services listed in the e-filing system, have all required documents ready before filling, and pay the fees soon after submitting the applications. Thus, the processing time for applications can be shortened at TIPO and the examination process expedited. The average first office action is about 1.5 months shorter than that of applications not filed under the programme. The year-long trial run results showed that the average first office action was significantly shortened; hence TIPO decided to implement the programme on 1 May 2021.
However, for applicants who are unable to utilise the fast-track mechanism but urgently need to obtain trade mark rights, TIPO has introduced a fee-based accelerated examination mechanism to its draft amendment to the Trademark Act, which is under review at the Executive Yuan. TIPO aims to provide diversified measures to fulfil the needs of applicants.
Updated Information under “Trademark Agent” Available on the TIPO Website
TIPO has replaced the “Trademark Agent” section of its official website with “Business of Trademark Agents” and updated the reference list of trade mark agents that have had 20 or more applications for trade mark registration per year for five consecutive years. This section will be updated annually.
Changes Made to the Name of Designated Goods and Services for Trade Mark Registration
In response to the periodic revision of the 11th edition (Version 2021) of the Nice Agreement Concerning the International Classification of Goods and Services for the Purposes of the Registration of Marks, 24 items have been added and eight items deleted from the names of goods/services designated for trade mark application and registration. Among the categories/subcategories, four items have been added, four remarks made, and two names altered.
The changes above have been implemented as of 1 July 2021, and the Designated Names of Goods and Services for Trademark Registration on the electronic trade mark application system will be updated simultaneously. Applicants are recommended to download the latest changes from the updated system featuring all incorporated changes. Filling out an application with names of goods and services not found on the system’s current list means missing out on a fee reduction of TWD300.
2021 Asia-Pacific Economic Cooperation (APEC) Workshop on the Potential for Use of Alternative Dispute Resolution (ADR) in the Field of IPR
The 1.5-day 2021 APEC Workshop on the Potential for Use of Alternative Dispute Resolution (ADR) in the Field of IPR was held by TIPO on July 29th and 30th. This workshop facilitated in-depth knowledge exchanges among APEC member economies; more than 450 participants from various member economies of APEC joined online, including Australia, Canada, Hong Kong, Mexico, New Zealand, Peru, Singapore, Thailand and Vietnam.
In order to effectively evaluate the potential for the use of ADR in the field of IPR, TIPO has actively proposed relevant initiatives. With support from Canada, Japan, Thailand and the United States, TIPO was granted subsidies by APEC in 2020 for the project on “Potential for Use of Alternative Dispute Resolution (ADR) in the Field of IPR”. This very workshop is one of the main outputs of the project.
The online workshop was held as scheduled even under the challenges posed by the COVID-19 pandemic. Government officials, lawyers, patent attorneys, patent agents and other practitioners from related fields actively participated. Moreover, TIPO invited experienced government officials, judges, lawyers, mediators and arbitrators from the Philippines, Singapore, Thailand, the United States, the International Trademark Association (INTA) and Taiwan to serve as lecturers, who presented the basic concepts of ADR and further extended the discussions to the field of IPR. Together, the participants explored the advantages and limitations of mediation, arbitration and online dispute resolution (ODR) in the field of IPR as well as the relevant legal and practical experiences of different economies, along with the lecturers. The comprehensive discussion and exchanges of views and diverse perspectives brought forth a fruitful and conducive event, providing participants the opportunity to thoroughly explore the potential for the use of ADR.
The conclusions of the discussion session and insights discerned through the workshop will be compiled into a workshop report, which will be published on the APEC's and TIPO’s websites, aiming to assist market participants – including women, the young and micro, small and medium enterprise operators – in learning about more economically feasible and effective options that can be adopted to resolve IPR-related disputes and enhance their abilities to protect IPR.
Industry Trademark Application Strategy Manual for Designated Goods and Services
TIPO has published an Industry Trademark Application Strategy Manual for Designated Goods and Services and Comparison Tables for Standard Industrial Classification and Goods/Services Classification, hoping to explain and offer suggestions pertaining to the selection of designated goods or services when filing applications so as to obtain the trade mark protection needed within a specific industry. They were published on the TIPO website on 27 September 2021 for all to use.
The aforementioned manual can be downloaded from the traditional Chinese TIPO website under “Trademark (商標主題網)” – “Information (資訊專區)” – “Trademark Application Information for Industries (產業申請商標資訊專區)” – “Industry Trademark Application Strategy Manual for Designated Goods and Services (產業申請商標指定商品及服務策略手冊)”.
“Comparison Tables for Standard Industrial Classification and Goods/Services Classification Search (行業類別與商品/服務分類組群對照查詢)” is a new function within the trade mark search system, currently available in Chinese. A link to the manual is displayed on the Industry Trademark Application Strategy Manual for Designated Goods and Services (產業申請商標指定商品及服務策略手冊) web page, offering users quick access to information, such as the classification of goods/services corresponding to a specific industry. Moreover, it provides a platform to cross reference between Standard Industrial classification and Nice classification.
September 2021 Revision of the Article-by-Article Interpretation of the Trademark Act
To promote public awareness of the Trademark Act, TIPO published the Article-by-Article Interpretation of the Trademark Act in 2004 and has continued to revise it in response to amendments to relevant laws. After the previous revision (January 2017), the attached list to Article 19 of the Enforcement Rules of the Trademark Act and the infringement identifying process in Articles 7 and 9 of the Regulations Governing Customs Measures in Protecting the Rights and Interests of Trademark have been amended. Additionally, a number of examination guidelines have also been established or amended, including the Principles for Examining Trademarks Which Include the “Cross Device”, Operational Directions for Third-Party Observations on Trademark Registration Applications, and Examination Guidelines on Procedural Examination of Applications for Trademark Registration. Trade mark-related laws and judicial practices have changed considerably, hence the revision last year.
The relevant key points – including “Non-traditional Trademark Types”, “Trademark Distinctiveness Assessment”, “Factors Determining Likelihood of Confusion”, “Proprietor of the Earlier Used Trademark”, “The Exhaustion Doctrine” and related court decisions – are compiled into the Article-by-Article Interpretation of the Trademark Act, which is available on the TIPO website.
Global Hit Squid Game Sparks Craze and Netflix Applies for a Trade Mark in Taiwan
Since the release of Squid Gameon Netflix on 17 September 2021, the globally popular Korean series exceeded 100 million viewers in just over half a month and became the most popular series in Netflix’s history. Netflix filed trade mark applications for “SQUID GAME” for a plethora of goods and services – including software and apps, audio and video recordings, stationery, publications, apparel, figurines and toys, and entertainment services – in multiple countries, such as the USA and Jamaica, on September 28th. Of the countries in which Netflix seeks to secure trade marks, Taiwan is no exception. The streaming service provider filed applications for “魷魚遊戲” and “Squid Game” on October 15th and 19th respectively, both of which are pending.
Netflix will undoubtedly make more active use of Squid Game – a hot issue and a bonanza for merchandise – and protect the commercial interests it brought along. According to observations of past trade mark applications, after movies, TV series or video games grew in popularity, IP offices would often be overwhelmed with a huge influx of applications. Take the case of “哈利波特”/“Harry Potter” as an example; there were as many as 30 trade mark applications filed that were then refused. It is important to note that if one wishes to apply for a trade mark the same or similar to another well-known trade mark, they should be mindful of avoiding free-riding, a behaviour that may lead to trade mark rights disputes.
The men in red wearing masks bearing a circle, triangle or square shape throughout the show are also the selling points of the series. TIPO pointed out that such geometric figures are usually generic and unable of capturing consumers’ attention, therefore unlikely to be registered as trade marks. To be registered as a trade mark usually takes a sign of sufficient distinctive character or an extensively used design.
The purpose of applying for trade mark registration is to create iconic distinctiveness that allows consumers to distinguish the source of goods or services, so as to grasp business opportunities, and consolidate market share. TIPO does not encourage jumping on the bandwagon or piggybacking on the popularity of any trend. After all, each brand is the fruit of painstaking labour of the creator, which deserves the public’s respect and support.
Revised Examination Criteria on Likelihood of Confusion on TIPO's Website
TIPO has referred to the examination guidelines of the European Union Intellectual Property Office, the Japan Patent Office, the US Patent and Trademark Office, and the judicial practice of Taiwan, and revised the Examination Criteria on Likelihood of Confusion, aiming to provide trade mark examiners with even more specific guidelines on evaluating the likelihood of confusion when examining trade mark applications. It was promulgated and put into effect on 27 October 2021.
The key points of the revision are as follows.
1. Regarding the similarity of goods and services
The revision has laid down principles for evaluating the degree of distinctiveness of trade mark elements, assessing each trade mark as a whole, facilitating comparisons between individual parts of compound word marks, and judging the similarity between existing words/phrases and phonetic characters, comprehensively illustrated with examples.
2. Regarding the similarity of goods and services
An additional criterion, “channels of distribution or points of sale”, was included in the list of determining factors for the degree of similarities between goods and services. Definitions of goods/services that are considered in competition, complementary or auxiliary/ancillary in relation to specific other goods or services, and supplemental information pertaining to the relationships between the goods and their components, raw materials or semi-finished products, respectively, were also incorporated into the revision. Examples and applicable situations of the above-mentioned factors were enumerated.
3. Other minor changes
Several determining factors were modified, such as whether the business of the proprietor of the earlier registered trade mark pursues a diversification strategy, whether the trade mark applicant possesses a bona fide intent, and the qualifying factors for being "obviously improper", part of the proviso of subparagraph 10, paragraph 1, Article 30 of the Trademark Act.
Changes to Names and Notes of Designated Goods and Services for Trade Mark Registration
In response to the latest version of Nice Classification NCL (11-2022), TIPO has amended its own list of Names of Designated Goods and Services for Trademark Registration, effective 1 January 2022. The changes include 45 revisions and 556 additions. As for amends to class/subclass names or notes, there are 4 additions, 18 revisions and 8 removals.
Those using the electronic trade mark application system after 1 January 2022 are advised to download the updated list featuring all incorporated changes. Individuals who fill out applications with names of goods and services not found on the system’s current list will not qualify for the NTD300 application fee waiver.
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